Tom Bartholomew

As a seasoned media and advertising executive, Tom brings nearly four decades of expertise in media strategy & execution; media partnerships and client directed barter programs, to Mercurius Media Capital (MMC) as a Strategic Advisor. He has a proven track record of structuring innovative media solutions that deliver economic value for media companies, corporations and agency partners.

Tom currently serves as President and Director of Media & Fulfillment at ICON International, Inc., the largest independent principal-based media buyer and premier corporate barter company in the United States. Over nearly 30 years at ICON, he has led media operations at scale and has direct experience with media for equity investment strategy, having been a key executive partner on behalf of Icon in Triad Media Ventures. His deep understanding of media asset valuation and alternative transaction structures makes him a natural fit for MMC’s media-for-equity model.

Prior to ICON, Tom held media management roles at TN Media and FCB, where he built a strong foundation in advertising operations and client strategy.