MMC deploys a media for equity model, backed by Sinclair Broadcast Group and TelevisaUnivision

Sinclair and TelevisaUnivision earmark $50m for media fund

Mercurius Media Capital Launches New Fund For Media Entrepreneurs

TLDR: Mercurius Media Capital has launched a venture fund of over $50 million to invest in media and advertising start-ups in the US. In a recent development, Mercurius Media Capital has announced the launch of a new venture fund aimed at media and advertising start-ups in the US. The fund is worth more than $50

Top of the morning

TelevisaUnivision and Sinclair are backing a new $50 million “media-for-equity” fund from Mercurius Media Capital, per Axios Pro. axios.link/4a6kj60

Media Companies Pitched To Invest In Tech Startups

We partner with U.S. media companies to accelerate the growth of startups using the power of media capital.That’s how a new independent media capital fund launching stateside describes itself, and how it is the first fund to invest media capital — namely digital and TV advertising — in what it believes are high-growth nascent technology

Mercurius Media Capital launches fund for media start-ups

Mercurius Media Capital has launched a venture fund of more than $50 million to invest in US media and advertising start-ups.The new fund is more than $50m• MMC was founded by media executives Satyan Gajwani and Piyush Puri• Investors include the Times of India Group and Brands InternationalMercurius Media Capital has launched a venture fund

Sinclair, TelevisaUnivision back $50M media-for-equity fund

TelevisaUnivision and Sinclair are backing a new $50 million “media-for-equity” fund from Mercurius Media Capital, the firm’s founding partner Piyush Puri exclusively tells Axios. Why it matters: The media-for-equity model has been gaining prevalence overseas but is seldom used in the U.S. How it works: Media for equity, also known as media capital, offers startups