Strategic Advisor
Gregg Colvin is a senior media executive, entrepreneur, and board member recognized for revitalizing, transforming, and accelerating businesses. He has held leadership roles at Fox and Universal McCann and has led emerging brands that challenge existing ecosystems, operating at the intersection of media, sports, and technology.
Most recently, Gregg served as CEO of 1/ST Content and CMO of 1/ST, North America’s preeminent thoroughbred horseracing, gaming, and entertainment company. As CEO, he negotiated the largest media rights deal in racing history and landmark agreements with NBC, FOX, and FanDuel TV, expanding distribution to over 800 million viewers across 40 territories. He also executed a deal for an original docuseries from the makers of Formula 1: Drive to Survive for Netflix. As CMO, he drove attendance increases of over 30%, social media engagement growth exceeding 80%, and sponsorship revenue growth of more than 100%.
Previously, Gregg was CEO of 421 Media, which he transformed into an established firm with over 275 million followers before its acquisition by Create Media Group. He also served as COO of Universal McCann (North America), overseeing more than $10 billion in media spend for Fortune 100 clients including Sony, Johnson & Johnson, and BMW. Gregg is a graduate of UCLA Film School and UCLA School of Law.