Rooted In Legacy. Built For The Future.
Bringing decades of media-for-equity expertise to tomorrow’s growth stories.
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About Us
Mercurius Media Capital brings a proven growth engine to the U.S.: the media-for-equity model. This approach has a rich history of fueling business expansion and has thrived for over two decades, particularly in India. We connect high-growth companies with diverse media assets to drive significant market share gains.
Founded in 2023 by Satyan Gajwani and Piyush Puri, MMC was built on a foundation of innovative thinking within the media-for-equity landscape. Recognizing a significant opportunity to bridge U.S. media companies with expanding businesses, MMC was formed to fill this gap.
Satyan Gajwani, Chairman of Times Internet Limited and a board member of The Times of India Group, has been instrumental in driving digital transformation, reaching over 550 million users. He has also played a key role in media capital investments in companies like Uber, Airbnb, and Coursera, facilitating their growth in India.
Piyush Puri, CFA, President of The Times of India Group’s North America operations, brings deep U.S. market expertise, having spearheaded over 40 media-for-equity investments. Together, Satyan and Piyush contribute to our combined portfolio of more than 50 deals.
With nearly two decades of combined experience, we have developed a unique pooled media investment platform. This platform creates mutually beneficial partnerships, driving growth for both media companies and high-potential businesses.
Why The Name Mercurius?
The term ‘Mercurius’ derives from the Latin name for planet Mercury; inspiring the
foundation of our brand’s ethos.
Planet Mercury is closest to the Sun that is a symbol of immense light and wisdom. In Roman mythology, Mercury was the messenger of the gods. In our case it is used to refer to a brand that is intelligent, agile, and efficient. Overall, we believe our brand’s ethos holds great potential for companies seeking to set themselves apart and establish a distinct business entity.
At Mercurius Media Capital, we endeavor to embody these values in everything we do.
Our ServicesGlobal Media-For-Equity Expertise
Leveraging our deep expertise in media-for-equity investments, our team has expanded its reach across diverse geographies, media platforms, and genres.
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Frequently Asked Questions
What is Media Capital?
+We term the media inventory exchanged for equity between media companies and the startups as ‘Media Capital’.
How is Media Capital different from venture capital fundraising?
+In traditional venture capital fundraising rounds, startups raise cash in exchange for equity. This cash may be used towards various operational requirements of the business such as payroll, technology or marketing.
In Media Capital fundraising, the startups with a need for growth capital raise ‘media assets’ in exchange for equity. This enables them to demonstrate higher capital runway on cash and efficient utilization of media for growth.
What are the advantages of raising media capital from a pool of media investors?
+Raising media capital from a pool of media assets allows a startup to leverage wide distribution networks and execute targeted campaigns across demographics.
Do you work with other media partners?
+We are always interested in speaking to media companies that want to be a part of our asset pool. If you are interested in learning more about Mercurius Media Capital, please click on the contact us tab.
How do we reach you?
+Write to us through our contact page, or send an email to info@mmc.us.